Branding Inner Wheel
Inner Wheel Club of Cochin
Logo Everywhere Inner Wheel Everywhere
The Inner Wheel Club image soared sky high as a 1250 sq. ft. sized hoarding
dominated a busy stretch of the Kaloor-Kadavanthara road in Ernakulam city in
Cochin. IWC Cochin, taking a cue from National President Mamta Gupta's emphasis on
branding Inner Wheel, hoisted the massive hoarding.
The Golden Jubilee celebration of District 320 was a perfect time to begin an image
building campaign. The Club was inundated with appreciative calls from those who
had seen the signboard.
The Club has also launched a car sticker campaign and printed a brochure to create
awareness about Inner Wheel and its mission.